Homebuying is an increasingly digital process. Today, 80% of homebuyers conduct internet research when considering homes to buy, and 89% use the internet to find real estate agents. In fact, millennials are currently the largest group of homebuyers (at 34% and growing). Documents can be signed virtually, homes can be viewed by 360º Virtual Tours from anywhere, Anytime, with any Device, computers, smartphones, and realtors are expected to be online.
When you send emails, you’re paying attention to a number of results. For instance, maybe you’re paying close attention to open rates and click-through rates. These metrics are important, but conversions are virtually your most valuable indicator of success.
Once they click the link, what’s next for your subscribers? Do they sign up for a property tour? Do they request financing help? Whatever action you want them to take to move through the sales funnel, the conversion rate is the best way to measure it in your email marketing.
So where should you begin? Start with a strong email marketing strategy. Formal, impersonal letters no longer do the trick.
The fastest way to modernize your outreach is by implementing short, direct, and personalized email campaigns.
To help you get started, here are 11 proven sales real estate email templates that will usher your communication into the digital age.
1.- One year Follow-up Email
2.- Listing Request Follow-up
3.- Home Valuation Request Follow-up Email
4.- Open House Follow-up Email
5.- Under Contract Email
6.- Expired Listing Email (if not listing Agent)
7.- New Listing Email
8.- Reconecting with past clients Email
9.- Client Retention Email
10.- Thank You Email Template
11.- Email to Potential Seller